The Keebler company hired ad agency Leo Burnett Worldwide in 1968 to help revamp the company's image and boost sales. A few short months later, the first Keebler elf was born, formally known as J ...

The idea of “baker elves” living in a hollow tree was first introduced in television commercials in 1968 for Keebler Cookies as dreamed up by the Leo Burnett Advertising Firm.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Keebler Company was founded nearly 172 years ...

We Keebler elves can't wait to venture out of the forest and bring the magic of the Hollow Tree to cities near you...Goodness, I can't remember the last time I was so excited about new cookies ...

Please welcome former Attorney General Jeff Sessions,” Colbert said, before pulling a Keebler Elf cookie out of his pocket and holding it up to the camera. “Hello. I have returned!

Ernie Keebler — the most well-known cookie-making elf of the famous Keebler Elves — is taking over my Twitter timeline with weirdly sexual tweets written in Spanish and he needs to chill.. If ...

Keebler calls the miniature advertisements — which include “elf-sized footprints” — throughout the experience “elf-vertising,” a playful approach that also includes a press release written in the ...

We Keebler elves can't wait to venture out of the forest and bring the magic of the Hollow Tree to cities near you...Goodness, I can't remember the last time I was so excited about new cookies ...

We Keebler elves can't wait to venture out of the forest and bring the magic of the Hollow Tree to cities near you...Goodness, I can't remember the last time I was so excited about new cookies ...