Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Its top 1,000 creators now average close to $1 million annually, while the top 10,000 bring in over $110,000 each.

1 Daily active users number as of Q4 2023; ads on Roblox are only served to people ages 13 and up (58% of DAUs in Q4 2023 were ages 13 and up). Press Contact: Broadsheet Communications for PubMatic ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.