Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

As you can see in the announcement trailer, the Chipotle Burrito Builder lets users roll virtual burritos, and there is even a reference to how guac costs extra. Players get "Burrito Bucks" for ...

There are also deals leading up to Burrito Day: A Burrito and Drink for $6 today, April 5, and on Wednesday, April 6, a free burrito coupon with the purchase of a $20 gift card.

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day.

Roblox is allowing players to earn free food from Chipotle for a limited time, and all you have to do is work in the virtual burrito kitchen.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.