For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Barbara Messing, the chief marketing and people experience officer at Roblox, offers advice on effectuating tech innovation through collaborations.

One big trend around gaming platform Roblox is its growing number of music activations, but another is child safety issues.

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

CBS News documented dozens of swastikas and at least a dozen instances of hate speech targeting minority groups across Spray ...