To mark the release of the In The Heights film in theaters and on HBO Max, Roblox is hosting its own massive block party. The event is already running, and will conclude on June 20.

Massively popular building game Roblox, along with Warner Bros. Pictures, is hosting a virtual launch party for the premiere of In The Heights.

The results from Roblox’s latest platform experience further shows the power of the gaming platform for brands interested in reaching gamers in the metaverse.