Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

The permanent Roblox addition features multiple structures and open-air spaces for Gucci fans to interact and compete in the metaverse.

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

Gucci Town, a “virtual piazza in the landscape of Roblox” follows Spotify, Gap, McLaren, the Brit Awards, and near-countless others ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.