Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Universe of Play and a similar Walmart Land experience launched in September as part of the big-box store’s efforts to reach Gen Z consumers through the metaverse.

It also suggested these Roblox worlds could encourage people to make the leap from virtually visiting Walmart to actually shopping in-store or online.

Retail giant Walmart (WMT) is allowing consumers to experience the metaverse through the launch of two new experiences in gaming platform Roblox. The move comes after Walmart filed seven ...

Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users.

Why It’s Important: The partnership with Walmart strengthens the use case for Roblox being a top destination in the metaverse and gaming space, granting access to millions of people who are ...

This marks the retail store’s first time trying virtual worlds as it continues experimenting with new ways to reach the next generation of shoppers, Generation Alpha and Gen Z. Walmart has tried other ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

Jim Cramer discusses earnings from Walmart, Home Depot and Roblox as well as retail sales and what Cramer actually cares ...