Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox’s video ad platform is now open to programmatic demand. The gaming platform also announced measurement partnerships with IAS and Kantar.

"2023 was a year of testing and learning, 2024 is our year of scale," for Roblox's ad business said Christina Wootton, Roblox's partnerships boss.

A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox. It has racked up more than one billion views and has eight million monthly active users.