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The author discusses the use of the linear logit model in marketing research. A brief review of the linear logit model focuses on model formulation, estimation, evaluation, and inference procedures.
Recently, Artís, Ayuso, and Guillén (2002, Journal of Risk and Insurance 69:325-340; henceforth AAG) estimate a logit model using claims data. Some of the claims are categorized as "honest" and other ...
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