Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.

Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.

Predictive Analytics In The Web Domain Within the wide spectrum of predictive data analytics lies predictive web analytics — practices that are geared toward optimizing the internet experience.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

Web analytics data that is behavioral in nature should rarely be substituted for transactional data. Integrate data sources to understand the difference between analytics and book of record ...

Nuix Web Review and Analytics offers a simple interface that enables people with minimal technology expertise to search, review and tag data. It is simple to set up and does not require complex ...