Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

New reports. Google Search Console Insights has updated the reporting, these updates allow you to quickly see your total ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Specializing in SEO since 2007, and now also focused on Generative Engine Optimization (GEO), helping brands get discovered inside AI-generated answers. Founder & CEO of Angora Media, a ROI-driven ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...