The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled ...

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Protected by Mediaocean is partnering with the Internet Watch Foundation to crack down on CSAM and ensure children's online ...

Human-made content is the most important source for consumers online. And our appreciation for human expression over ...

Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...