Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

The biggest metric for AI ROI is productivity, said Carlos Meléndez, VP of operations at Wovenware. Meléndez said an ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve ...

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

Google's strength lies in its dominance in cloud services through Google Cloud Platform (GCP), coupled with its leadership in ...

Social care is the practice of engaging with customers on social media to meet their needs, solve problems and build ...