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If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...
Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...
Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...
When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 ...
This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...
Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...
Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...
Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...
Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...
The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...
Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...