We’re often told that AI will allow us to do more meaningful work, but research shows the opposite may be true ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

2024 was another unsettling year for UK plc. It was a year of alarming geopolitical conflict, extreme weather, high inflation, rising unemployment and industrial action – not to mention a general ...

As the old saying goes, only two things are certain in life: death and taxes. If that phrase were refreshed for the 21st-century, we might add hair-raising cybersecurity incidents to the list of ...

In late 2023, the UK government decided not to join an EU-backed interoperability project called Gaia-X. But, with a new government that’s friendlier to Europe and looming data adequacy deadlines ...

In 2010, London Business School professor and author Lynda Gratton attempted to predict what the world of work would look like in 2025 in her book The Shift: the Future of Work is Already Here.

Sadly for journalists writing end-of-year trend articles, it’s rare that the evolution of technology happens in steps that can be neatly summarised. Artificial intelligence, however, might be an ...

Finance leaders expect a return to positivity in the global economy in 2025. Although pockets of uncertainty remain, inflation has levelled off, interest rates have eased and the market for M&A, IPOs ...

The tech world loves hyperbole. Every new product is “groundbreaking” or announces “the dawn of a new era” and the bigger the announcement, the better. At best, it feels contrived. At worst, it’s ...

When organisations are forced to cut costs, the marketing budget is often the first to get the chop. After another year of high inflation and macroeconomic uncertainty, marketers will be looking to ...

Advertisers consider Christmas the UK’s equivalent to the Super Bowl. Every year, creatives spend months crafting adverts that can pull on our heartstrings, fill us with joy and, most importantly, ...