How did the robot pull off such a decisive win? Wired reported that “AlphaGo relies on deep neural networks—networks of hardware and software that mimic the web of neurons in the human brain. With ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...

In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, ...

Meta descriptions. A meta description is an HTML meta tag that provides a brief description of the page. Although it is not visible to users on the site, search engines often use meta descriptions as ...

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to ...

According to Ahrefs, it is 99.58% true that Google will only consider your content for a featured snippet if it is already ranking on Page #1. The other 0.42% pages that Google considers account for ...

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye.. The eco-friendly choice for search certainly seems to serve a purpose.

It occurs to me that I am part of a cult. Or at least, something that displays the hallmarks of one. An unchallenged authoritarian leadership, prophets and oracles who deign to share only select ...

Source: Oberlo But note that getting traffic from social media is only winning half the battle of scaling your business. Regardless of whether you’ve got a SaaS startup, a cute pet toy company, or ...

Hence, it is unsurprising that Google pays meticulous amounts of attention to constantly maintaining and evolving these SERPs. This has paid great dividends for the tech giant’s fortunes while being ...

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

Moreover, people proactively ask for recommendations on social media (and brands unfortunately often ignore them). According to this study by Awario, only 9% of brand conversations are answers to ...