A version of this article appeared in the Spring 2019 issue of strategy+business.. Almost 20 years ago in a strategy+business article, my father, C.K. Prahalad, and his colleague Stuart L. Hart ...

What’s more, various studies point to a meaningful price premium for sustainable goods. In a survey of some 20,000 consumers by PwC in 2024, respondents said they’re willing to pay 9.7% above average ...

In 2018, golfer Francesco Molinari applied a similar approach on the greens. He focused on putting in pressure situations with a new coach in the run-up to the British Open, golf’s oldest and arguably ...

The best leaders use the simple plan as a foundation for an operational narrative that serves two critical functions. First, it must include one or two simple frameworks for how the company will carry ...

Value-creating chief data officers: Cementing a seat at the top table In PwC’s second Chief Data Officer Study, we found more chief data officers appointed by the world’s leading companies—and ...

But digital disruptions are different in several critical ways. They involve technologies that can reduce the need for physical assets; for example, streaming media took the place of compact discs, ...

Companies have been appointing chief sustainability officers (CSOs) at a brisk pace recently, and it’s no wonder. With net-zero deadlines on the horizon, investors increasingly want to understand the ...

Disruption and the breadth of the value creation ecosystem are, in fact, connected. In recent months, as supply chains have faltered, channels to market have evolved, and companies’ roles in caring ...

A version of this article appeared in the Summer 2020 issue of strategy+business. Uncertainty is like the weather. It’s always there, part of the atmosphere, and a condition over which individuals and ...

But as companies move toward democratization, a cautionary tale is emerging. Even the most sophisticated AI systems, designed by highly qualified engineers, can fall victim to bias and can be ...

The trouble with sustainability-related data. Financial data is familiar, and the processes for managing it are well understood. When an invoice comes in, it gets scanned into a system, checked ...

Many would chalk up these differences to culture, the seemingly nebulous and hard-to-control factor that contributes to business success. Our work over the last three decades has centered on culture.