The SXSW Film & TV Festival will kick off on March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio

The 32nd edition of SXSW running March 7-14 in Austin, Texas, will open with the Apple TV+ series The Studio starring Seth Rogen and brings world premieres of new films from Nicole Kidman, Rosamund Pike, Ben Affleck, and Paul Rudd.

Along with Rogen's upcoming Hollywood satire series 'The Studio,' other projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.