Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.

BI spoke with influencers, managers, and other creator-economy insiders to understand how the industry is reacting to a potential TikTok ban.

President-elect Donald Trump pledge to carry out “the largest deportation operation in American history” and addressed the future of TikTok amid a proposed ban.

As a potential TikTok ban looms, millions of creators, small businesses and e-commerce firms are bracing for impact. What’s next for the app, its users and the future of the creator economy?

Trial reels will be shown first only to non-followers so that creators can gauge performance insights such as views, likes, comments, and shares for the first 24 hours after publishing. After monitoring the performance data, creators can determine whether the content is worth sharing with their actual followers.

The award for "the app teens are most likely to use on a daily basis" goes to YouTube, according to a new survey from Pew Research Center. YouTube is visited daily by 73% of American teens age 13-17,

Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it first launched last year. Then the content creator grossed over $102,000 in sales when he hosted a live event on Black Friday and went from skeptic to believer.

While the creator economy has had many large changes in recent years, a potential TikTok ban might be the most significant.

Amazon.com Inc. is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively targeting paid reviews that merchants can use to gain a competitive edge.

Show,' nostalgia (plus big stars, less politics and a focus on its 100 million-plus social reach) has been a winning formula for ad buyers.

TikTok star Joules Smith has died at age 6 following a terminal cancer diagnosis. Joules’ dad, Joe Smith, announced the news of his daughter’s death in an Instagram video posted earlier this month. “Our dancing queen we love you forever 💔💔💔,” he captioned the clip, revealing that Joules died on December 9.

Nicky Campbell tells PEOPLE about going viral for his celebrity fashion reviews, his "most insane DM" from a celebrity and how backlash on his negative reviews can be a good thing.