The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie. The largest US theater chain ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future ... a "platinum spot" with pre-movie commercials in addition to the traditional ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future ... a "platinum spot" with pre-movie commercials in addition to the traditional ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.