The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

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As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

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AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...