Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its preshow. Last month, in a deal with National CineMedia, AMC added ...

The gush of second quarter earnings reports is beginning to slow to a trickle, and with most of the reports in, the results have been mostly positive.

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

The doors close on Thursday for Golden Ticket Cinema in the Butte Plaza Mall. The date was confirmed by John Bloemeke, president of the Golden Ticket Cinemas, based in Durham, North Carolina.