AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

AMC Entertainment CEO Adam Aron anticipates that Paramount will ramp up its release slate under new ownership after the ...

AMC has upside here -- pent-up upside. Cinemark may be profitable and even shells out a quarterly dividend now. Imax and ...

AMC Entertainment saw its finances improve in the June 2025 quarter and the stock popped as CEO Adam Aron cited a recovering ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its preshow. Last month, in a deal with National CineMedia, AMC added ...