Fashionable basketball players like Jaylen Brown, LeBron James, Russell Westbrook, Chris Paul and more bring the heat on and ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...

Foot Locker is selling Adidas Trae Unlimited basketball shoes for only $60 right now. The list price of the shoes is $95, so ...

NBA All-Stars James Harden and Donovan Mitchell debuted "McDonald's All-American" colorway of their signature sneakers.

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

Explore the list of the world's top 10 highest-paid athletes and learn about their popularity in sports, businesses, and ...