Fashionable basketball players like Jaylen Brown, LeBron James, Russell Westbrook, Chris Paul and more bring the heat on and ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

Most of Nike’s long-term debt does not mature until after 2028, but it does have significant endorsement commitments of more than $1 billion per year. The firm, with its investment-grade credit ...

James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...

Foot Locker is selling Adidas Trae Unlimited basketball shoes for only $60 right now. The list price of the shoes is $95, so ...

NBA All-Stars James Harden and Donovan Mitchell debuted "McDonald's All-American" colorway of their signature sneakers.

Explore the list of the world's top 10 highest-paid athletes and learn about their popularity in sports, businesses, and ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

A reinterpretation of the Kobe 2 sneaker, with this new shoe Adidas pays homage to the 2yk aesthetic and to Kobe Bryant five years after his death.

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...