Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

Derrick Rose threw the first pitch at the White Sox opener and debuted unreleased adidas x Fear of God sneakers in a surprise ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...

Foot Locker is selling Adidas Trae Unlimited basketball shoes for only $60 right now. The list price of the shoes is $95, so ...

NBA All-Stars James Harden and Donovan Mitchell debuted "McDonald's All-American" colorway of their signature sneakers.

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Damian Lillard's newest Adidas Dame 10 arrives in "Core Black." Check our Sneakers news for more upcoming releases and ...

A new favorite in footwear has emerged for high school girls basketball players. Here's why players are making a change.

If any brand knows how to make an It sneakers (an affordable It sneaker, I might add), it's Adidas. And if any celebrity loves an It sneaker, it's Jennifer Lawrence. Sure, she may be one of many ...