To celebrate 125 years of DFB, adidas Originals have unveiled a special anniversary kit paying homage to Germany’s rich ...

Another lifestyle collection has been announced by adidas and this time it is for the Jamaican Football Federation. The Three ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

For its first foray into Formula 1, adidas has partnered with Mercedes and is taking the individual approach to teamwear ...

Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business ...

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in ...

Nike is the overwhelming number one sponsor, repping half of all the men's teams and more than 54% of all women's teams. That ...

Football Insider has heard from former Aberdeen CEO Keith Wyness on a 'scandalous' new off-pitch controversy at Celtic.

Originally published on DICK'S Sporting Goods NewsroomPITTSBURGH, March 20, 2025 /3BL/ -- Today, DICK'S Sporting Goods (NYSE: ...

The revamped space at Villa Park will open on Thursday, March 20 giving supporters the chance to shop for Aston Villa ...

Puma's largest global campaign to date wants to reach young people and stand out in the competitive sportswear market.