Cam Newton explains why Travis Hunter shocked everyone by ditching Nike for Adidas, prioritizing family over money in a strategic move.

Throwing some retro love the way of the women’s game, adidas and Olympique Lyon have revealed a new Originals Icon lifestyle ...

Explore the list of the world's top 10 highest-paid athletes and learn about their popularity in sports, businesses, and ...

So go through your closets, re-evaluate what you own. Find anything that’s worth parting with and think about if you want to ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

Another lifestyle collection has been announced by adidas and this time it is for the Jamaican Football Federation. The Three ...

From Salomons to Adidas Taekwondo, we've found the best trainers to add to your fashion forecast so you can step in style ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

For its first foray into Formula 1, adidas has partnered with Mercedes and is taking the individual approach to teamwear ...

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in ...

It's coming up on the two-year anniversary that the GOAT joined Inter Miami CF. Here's how to get Lionel Messi's 2025-26 kit at Adidas.