The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

For over a year, there have been no more paid Apple ads on X, formerly Twitter. Since last week, this is no longer the case.

“This is the biggest event in the advertising calendar, period.” This year, when you watch Kendrick Lamar perform in the halftime show, it will likely be accompanied by a small Apple logo in ...

“This is the biggest event in the advertising calendar, period.” This year, when you watch Kendrick Lamar perform in the halftime show, it will likely be accompanied by a small Apple logo in the ...

According to Mark Gurman’s Power On newsletter, Apple is once again considering monetizing its Maps app with search ads.

Apple already earns a lot from search ads in the App Store. This could also be coming soon to the previously ad-free Apple ...