Dolled-up patrons can also play video games in the living room, decorate holiday cookies in the kitchen and visit a station to create their own Barbie-inspired phone case free of charge.

"Today I'm proud to know that little girls who wear hijab and, just as powerfully, those who don't can play with a Barbie who chooses to wear a headscarf," she said. "She's a Barbie who is strong ...