Or maybe he's already the CEO of Mattel by the time ... TikTok theory to work, then Ferrell needs to believe that connecting "Elf" to "The Lego Movie" to "Barbie" is a better idea than rehashing ...

Elf actor Will Ferrell and his 17-year-old son Mattias ... playing Ynon Kreiz, the CEO of Barbie-maker Mattel. Will and Mattias both love sports, and back in 2015 the Barbie movie star admitted ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

The head of toymaker Mattel has been saying for years that movies would help the company revive sluggish sales. The company's latest results show just how much help is needed. Barbie billings ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Building on the momentum, Kreiz said he wants Barbie to lead the way once more. Only this time, Mattel wants to expand from the toy aisle to both the small and big screen by leveraging the brand's ...

After generating over $1 billion at the box office, Hollywood star Margot Robbie’s ‘Barbie’ has also conquered streaming giant Netflix's charts. To Read ...