USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

NBA legend Michael Jordan faced a steep fine after every single basketball match he played for one specific reason.

Nike Basketball has begun to take a novel approach to preventing sneaker leakers from beating it to the punch: let the ...

A'ja Wilson has been in high spirits while promoting her upcoming Nike signature sneakers, the Nike A' Ones. The Las Vegas ...

During the game, AJ Dybantsa - who signed a name, image and likeness (NIL ... boost where they need it most." Current Nike G.T. basketball shoe models that can be purchased via Nike.com include ...

Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.

In the mid-1980s, Nike revolutionized basketball footwear with the introduction of the Air Jordan line, a signature series for Michael Jordan that transcended sports to become a cu ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...

Undefeated planted a flag for the best collaboration in the Nike Spiridon‘s new era by dropping its “Thunder Blue” pair ...

UConn women's basketball star Paige Bueckers has launched her own hair dye color called 'UConnic Blonde' through NIL deal with Madison Reed.