In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...

Shabnam Tavakol, the founder of the New York City-based independent fragrance studio Kismet Olfactive, said recent perfume trends have been all about soft fragrances that mix with your body's ...