Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Boring brand manuals and design libraries are a dime a dozen, but every so often we come across a brand style guide that ...

Boring brand manuals and design libraries are a dime a dozen, but every so often we come across a brand style guide that ...

visual guidelines should be bold, confident and simple ... Layouts should not be cluttered, and should strive for balance in branding and visual interest. Accessible gold should only be used sparingly ...

The design choices of your old brand, whether chosen consciously or not, will be strongly linked to your brand, and you should transplant as many of those elements as possible into your rebranded ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all official communications ─ publications, stationery, business cards, promotional items, websites, signs and all other documents ...

RMIT sustainable fashion experts have collaborated with brands to create guidelines aimed at eliminating wasteful designs and ...

Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

A new guide is helping brands transition to a circular design model that prioritizes sustainability, longevity, and waste ...