The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

visual guidelines should be bold, confident and simple ... Layouts should not be cluttered, and should strive for balance in branding and visual interest. Accessible gold should only be used sparingly ...

For high-quality marketing materials that adhere to the branding guidelines, we encourage you to work with the Marketing & Communications Department. The department's staff can assist you with the ...

All UAB sites should follow the web accessibility guidelines we've outlined in the ... and give your site a custom and modern user experience design. Because UAB websites are required to meet the ...

A successful brand goes beyond universal recognition ... must follow the University Marketing and Communications Policy. Adherence to these guidelines helps accurately capture the University's spirit, ...

Brand Colors, Typefaces and Logos Here your brand style guide tackles distinguishable design elements that cannot be compromised. Provide in this section your specific hex, RGB and CMYK color ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

The design choices of your old brand, whether chosen consciously or not, will be strongly linked to your brand, and you should transplant as many of those elements as possible into your rebranded ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our ...

Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...