Brands, sometimes unwisely, are competing for consumers’ attention with messaging in formats that were previously unthinkable.

Newer TV models released by Roku and Amazon under their own brand name are growing in popularity, while Samsung and LG's ...

A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

6. Hint: This might be the most niche logo in this quiz, but you’ve definitely seen it before. For millennials, this ...

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn’t represent the brand. Your face does. Consumers ...

Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

The names Raven and Mavis have taken flight for girls. And perhaps driven by the popularity of “Descendants” darling Dove Cameron, the name Dove flew 717 spots up on the list.

Yum! Brands on Tuesday named Chief Financial and Franchise Officer Chris Turner as its next CEO, effective October 1. He will replace David Gibbs, who announced his retirement earlier this year.