Business Insider1mon
Omnicom takeover of Interpublic to create the world's biggest advertising group
Omnicom is taking over Interpublic Group in a deal expected to create the world's biggest advertising and marketing agency business, the US advertising company said on Monday. The two had been in ...
Business Insider India5y
This pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.
Business Insider obtained the full ... paid media budget of about $100 million. Omnicom also proposed using behavioral data to shift its buys from segments to individuals, with potential buys ...
Business Insider India5y
McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
Internal documents reveal how Omnicom won McDonald's business An internal pie chart and positioning document obtained by Business Insider reveals how Omnicom won the McDonald's business and ...