Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Brown described how advertising used to be, and how in the dark occasionally overserved ad buyers once were. Ad purchases ...

Google pays Apple an estimated $20 billion annually to remain the default search engine on Safari, but an AI-powered search tool could make a dent in the search giant's revenue.

Google (GOOG) (GOOGL) has lost its appeal in a suit filed by Epic Games, the owner of the popular game Fortnite, upholding a ...

Google parent Alphabet (GOOG, GOOGL) is finally starting to cash in on the billions of dollars it’s spending on its rapid AI ...

Alphabet's AI-powered Search sees rising engagement and query depth as AI Mode and multimodal tools gain global momentum.

Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday. In a ...

A group of prominent lawyers claimed to be objective last month as they urged a federal judge to take "caution" when imposing antitrust remedies against Google’s online search empire -- but many ...

Britain on Wednesday told Apple and Google to be fairer in how they distribute apps on their mobile platforms, setting out ...

The UK’s Competition and Markets Authority (CMA) has set its sights on Apple and Google, signaling a potential overhaul of their mobile platform operations.

"Around 90-100% of UK mobile devices running on Apple or Google's mobile platforms," the CMA said, adding this means the ...