The top portion of the digital marketing funnel represents the first interactions your customers ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Dig deeper: How to use conversion data to enhance top-of-funnel marketing The opposite response is to focus exclusively on bottom-of-the-funnel tactics since the ROI is typically much higher here.

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a ...

Its simplicity and impact at the bottom-of-funnel (BoF) have made it a reliable conversion driver ... we were able to support key marketing principles with numerous case studies sourced from WARC. It ...