Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

In the previous fiscal year, 1.1 billion apps were downloaded in Sub-Saharan Africa. Also, projections show that in 2025, app ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...