News

E.l.f Cosmetics Builds Sports Marketing Game Plan Toward Bigger Goals
E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...
AI marketing is here. The spoils will go to those who act first
The authors compare the leap to AI to using a search engine to help you plan a vacation to an AI agent that can actually book ...
The story behind how Ford's push to be America's carmaker helped it top Toyota
The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.
20 Expert Tips For Crafting Better CTAs To Drive Action Through Email
When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.
Beef Central5d
Q&A with Michael Crowley: New MLA five-year plan, Value Based Marketing, changing tack on CN30 and elevating the industry’s story
The barriers standing in the way of plans to shift Australia's red meat industry to a Value Based Marketing payment model, ...
MarTech on MSN5d
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...
Key steps to opening a hair salon in St. Petersburg
Thinking about starting your own hair salon? From legal compliance to market research, find out key steps to getting your ...
Harvard Business Review6d
How Brand Building and Performance Marketing Can Work Together
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...