E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals." (Wikipedia) Your marketing plan might be a highly formal, detailed document, or it can be ...

When artificial intelligence became the biggest buzzword in tech, companies hoped it would help them slash headcount and save ...

These strategies for marketing, client acquisition and retention can help financial professionals elevate their business and ...

ARTIFICIAL INTELLIGENCE Artificial Intelligence, or AI, has become one of the most important technologies of our time. From helping people write emails faster to creating lifelike images and videos, ...

Thinking about starting your own hair salon? From legal compliance to market research, find out key steps to getting your ...

Your market research will help you create your brand, or image you want to establish about your business. Without marketplace research and a strategic marketing plan, you might respond to ...

Pitfall 1: Too Much Data The biggest problem for many marketing plans is that there is too much data; the marketing plan is so full of facts, figures, and findings that the document gets hopelessly ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...