Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

The D&B ID Graph Plus providers marketing teams access to build omnichannel marketing campaigns to address audiences & identity capabilities.

Brand Engagement Network (BNAI)has expanded its reseller partnership with Vybroo, an AI-driven voice technology and division of ...

How Much Does a Customer Service Representative Make? Customer Service Representatives made a median salary of $39,680 in 2023. The best-paid 25% made $48,480 that year, while the lowest-paid 25% ...

Over the past year, many companies began their generative AI journeys with Microsoft 365 Copilot. As the technology evolves, these organizations are discovering innovative ways to drive impact across ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion. Iconiq ...

Building a strong brand and telling your company’s story is key to building trust with your customers, but also for influencing sales and getting word-of-mouth attention.

Soopra AI Revolutionizes Knowledge Monetization with AI-Driven Expert Personas, Expanding Global ... transforming customer service and engagement. She led critical AI initiatives by collaborating ...

Always back up your archetype decisions with solid customer research and analytics. Archetypes are just one tool in your marketing toolkit. They work best with strategies like buyer personas, customer ...

Taco Bell has not yet released an official statement regarding the incident. A shocking incident occurred at a Taco Bell location in Los Angeles on Sunday, where a security guard was caught on ...

Barclays has paid out more than £2,000 to a customer who repeatedly complained staff had misgendered them. The customer, who identifies as female, but asked no titles or pronouns be used to ...