You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

While Dune 2 handily conquered the box office with a robust $81.5 million in ticket sales, the big loser last weekend was the fandom around AMC’s much-ballyhooed Nicole Kidman ad, who saw its ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

Studios Decry Cinemas’ Ad-Filled Preshows As AMC Warns Of “25-30 Extra Minutes”: Here Are The Consequences For Movie Biz Anthony D'Alessandro Fri, July 4, 2025 at 9:32 PM UTC ...

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain. 82° Make wishtv.com your home page ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...

AMC and National CineMedia did not respond to requests for comment. The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and ...

The actor's AMC Theatres ad is the gift that keeps on giving. By Francesca Gariano l TODAY • Published May 24, 2025 • Updated on May 24, 2025 at 9:57 pm ...

AMC and National CineMedia did not respond to requests for comment. The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.The preshow material ahead of ...