Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 ...

India’s advertising industry surpasses ₹1 trillion in 2024, with digital media contributing 49% and growing the fastest at 21 ...

As the show moves behind a paywall on SonyLIV, founders weigh in on whether the shift from national television to OTT impacts ...

Mandeep Singh, Revenue Head-TV Network, NDTV, on how his channel's focus on IPs, events, and regional growth fuelled a ...

The total value of agency bookings in Australia last year fell by 0.9%, despite strong year-on-year growth in various sub-sectors.This is according to the latest Guideline SMI report, which showed ...

Following successful trial, the full rollout of the platform by creators QPQ Media, lets businesses exchange unsold stock and service capacity at full sale price for advertising in a wide variety of ...

If you have just started your MSP company and think that its marketing is no different from any other business, you are wrong ...

China's digital landscape has witnessed an extraordinary transformation in recent years, with influencer marketing emerging ...

As summer sports season goes into ‘full swing’, Amperity APAC area VP Billy Loizou takes a look at the innovative ways ...

Artificial intelligence agents are set to take the centre of the technology stage over the coming months. Companies in all ...

The digital landscape is evolving continuously at a fast pace and small businesses need to catch up with the large corporations. Advanced marketing strategies can not be deployed by small ...

A discussion of Federal Trade Commission (FTC) and state regulation of negative option plans, including continuity plans, ...