The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of ...

AI is no longer a supplementary tool in digital advertising; it’s the foundation. From real-time bidding to dynamic creative optimization (DCO), AI is transforming how campaigns are ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Advertyzed UAE launch is its first step towards global market expansion, aiming at become world’s leading growth marketing ...

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...