“The spots in the Super Bowl can be very loud,” said Samantha Rosenberg, executive VP of marketing for Disney+. “We found that a more quiet approach helps us not only cut through the loudness of the ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

At the launch of dentsu-e4m Digital Advertising Report 2025, Amit Wadhwa, CEO, South Asia, Dentsu Creative, shared key ...

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its vision to double the number of digital roadside 2m² screens in London. The investment will ...

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth.

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

"By using our engine to deliver streaming ads when the energy grid has more renewable energy generation in it, this works ...

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of ...

Mubashir, a prominent player in Oman’s digital outdoor advertising space, has blurred the lines between physical and digital by offering SMEs in the nation the opportunity to benefit from two weeks of ...