Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

Channel 4 Sales has announced it will invest in a broadcast industry-first advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda.

GroupM, IPG, Publicis, and Dentsu control a significant share of media buying in India and their influence extends beyond large brands to smaller agencies, media publishers, and digital platforms that ...

A trio of current and former executives tied to Donald Trump’s social media firm are looking to spin up a SPAC with the aim ...

DRM prevents you from downloading copies of books you've purchased from online storefronts, but is it legal to bypass DRM to ...

Influencers use social media growth services to grow their presence in the digital world. One of the increasingly reliable resources for followers’ likes and views on several social media platforms is ...

Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to maintain ...

Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

With fears of a trade war and a potential economic recession rising, the Nasdaq Composite has fallen into correction ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

State lawmakers introduced a bill that would require the state government to spend more of its advertising money with Vermont ...

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