And the demand for greater transparency is making digital marketers seriously consider doing their programmatic media buying in-house. A recent IAB study found that of the 65% of marketers who ...

Expect the difficulties to persist and perhaps even morph into new hurdles in 2022. CMOs will continue to face higher rates for digital media buying, challenges in recruiting the right talent, and ...

According to the dentsu-e4m Digital Report 2025, programmatic buying contributed 42% (Rs 20,686 crore) to the digital media industry by the end of 2024, reflecting a growth rate of 21% compared to ...

Black consumers have $2 trillion in buying power and look for companies that reflect them to earn their business long-term.

Adobe (NASDAQ: ADBE) shareholders might wish they could use Photoshop, the tech giant's flagship image-editing tool, to ...

Their services include media planning, buying, placement, management of assets and ... Tactics may include a mix of, for example, traditional, digital and social media advertising. A customized media ...

To address this complexity, luxury brands started investing in digital media with fervor unseen in any other industry. By the buy Seventy-one percent of luxury companies, compared to 56 percent ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

T-Mobile this morning announced a deal to acquire digital out-of-home media-buying platform Vistar Media for $600 million in cash. The mobile services giant said Vistar would become part of its ...

We recently published a list of the 12 Best News and Digital Media Stocks To Buy. In this article, we are going to look at where Nexstar Media Group, Inc. (NASDAQ:NXST) stands against other news ...

Media consumption has surged amid digital and mobile advances ... Netflix is the largest DTC video service in the world. It began buying first-run rights for original series in 2012 and has ...

We recently published a list of the 12 Best News and Digital Media Stocks To Buy. In this article, we are going to look at where The Walt Disney Company (NYSE:DIS) stands against other news and ...