Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap ...

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OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

It’s been barely a year since Sodali & Co was celebrating its acquisition of comms powerhouse Domestique. It’s already lost one of the biggest names.

Carl’s Jr. has updated its old sexualized marketing strategy with an ad starring influencer Alix Earle, years after the burger chain stopped making suggestive ads and promised to focus more on ...

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates!

The Reimagine tool in Magic Editor will now embed an “imperceptible, digital watermark” directly into your images through Google Photos, so that we all know what you’ve done. Google is using ...

SynthID was developed by Google DeepMind as a digital watermarking tool for AI-generated visual media. It can not be perceived by the human eye, but machines and online systems can flag it ...