DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

As digital advertising dominates ad budgets, traditional media faces a critical turning ... Madhu Dutta, Head of Marketing & GM at Raymond Limited highlighted the challenge of quantifying digital ...

As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with ...

Eskimi, a digital media company with deep Nigerian roots ... On his part, Eskimi’s Chief Marketing Officer, Philip Mahler, introduced several AI-powered tools designed to optimise ad performance.